In 2020, we conceptualized and delivered a thematic, multi-channel campaign for Hollandia Yoghurt (HY) across Out-of-Home, Radio, and Television. Anchored on the message “Wholesome Nourishment, From Your Favourite Brand,” the campaign reinforced Hollandia Yoghurt’s leadership in the category while strengthening its position as a preferred choice among consumers.
The Idea
- The creative expression celebrated nourishment, trust, and everyday enjoymen bringing the brand promise to life through bold storytelling and consistent visual presence. A high-impact OOH creative featuring the brand ambassador was launched in Q3 2020 to command attention in key locations and drive strong visual recall.
- To sustain momentum and keep the brand fresh, the campaign underwent quarterly creative refreshes, retaining the brand ambassador while evolving visuals and executions. This ensured continued interest, stronger street presence, and sustained consumer engagement across multiple touchpoints.
- The campaign kept Hollandia Yoghurt top of mind, strengthening brand leadership and preference through bold, refreshed storytelling across OOH and broadcast channels.
Category : FMCG, Food & Dairy
Service :
Campaign Strategy & Thematic Development
Creative Concept & Visual Direction
OOH, Radio & TV Creative Development
Brand Ambassador Integration
Quarterly Creative Refresh & Adaptation
Client :
Chi Ltd
Date : 2021, 2021,2022, 2023
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